Effective labor rate (ELR) is what your shop actually earns per billed labor hour after discounts, policy work and internal rates are mixed in. Compare it with your posted door rate to see how much rate you are giving away.
Effective Labor Rate = Total Labor Sales ÷ Total Labor Hours Sold
EXAMPLE NUMBERS ONLY – not industry benchmarks.
Example numbers: $84,000 labor sales ÷ 700 hours sold = $120.00 ELR. If the posted rate is $150, ELR is 80% of door rate.
Shops often calculate ELR overall and also by pay type (customer pay, warranty, internal). Pick one method and use it consistently.
Door rate is the posted hourly rate. ELR is what you actually collected per hour sold after discounts and mix.
Monthly is common; many managers also watch it weekly.
The Auto Service KPI Template Pack calculates this and other service KPIs. It comes as an Excel (.xlsx) workbook that also opens in Google Sheets (import steps included). The comeback log and per-tech scorecard are in the Pro version.
Standard – $39 (Payhip)Standard on EtsyPro – $129 (Payhip)Pro on EtsyEducational only. KPI definitions vary by shop and DMS.